The
print material is crucial for improving the brand image. Print advertising is
very efficient in engaging audiences and building good relationships with the
target consumers. You can expand your loyal customer base with printed
marketing materials. Posters, brochures, banners, letterheads, catalogs, etc.,
are still effective in drawing people's attention to the specific product and
services.
Woodblock
printing was the oldest form of printing, which originated in the region of
China. However, with time, new and new
advancements are made in printing technology. At this time, you will find
various types of printers to print books, fabric, newspapers, pamphlets, etc. Several
printing methods are there that include offset printing, digital printing,
flexography, screen printing, 3-dimensional printing, etc.
Although
many of us know the importance of printed advertising materials, we get
confused when it comes to choosing the right printing technique. Every printing
technique has its own advantage; first, you need to identify your own specific
printing needs. However, we personally recommend digital printing methods
for promotional material. This printing style has many pros: it's cheap,
superior, flexible, less time-consuming, etc. Despite so many benefits, people
have many myths about digital printing, which need to be dispelled. Some of
them are following:
1. Digital
Printer Is Expensive
Digital
printing is one of the inexpensive methods to print publicity material. Unlike
offset printing, digital printing techniques offer less cost for the production
of a small number of units. You can save a lot of money for your organization by
choosing this printing method. Besides this, this printing is quite faster than
other printing technologies and saves you time too.
2. Digital
Printing Is Not For Large Prints
Digital
printing is one of the inexpensive methods to print publicity material. Unlike
offset printing, digital printing techniques
offer less cost for producing a small number of units. You can save a lot of
money for your organization by choosing this printing method. Besides this,
this printing is quite faster than other printing technologies and saves you
time too.
3. Digital
Print Is Not Environmental Friendly
Yes,
digital printing indeed uses more ink than the traditional printing style, but
at the same time, it requires less harmful substances. Moreover, this printing
method leaves less residue and waste. Digital printing reduces air pollution
and protects trees as all designs are saved on computers instead of paper.
Therefore, it is one of the eco-friendly ways to produce prints. If you want to
contribute to the environment, you should pick digital printers for your
marketing material.
4. Digital
Printing Requires Expensive Ink
Many
people have a myth that only exorbitant and high-quality ink goes best with
digital printers. However, it's not like that. You can use normal ink for
everyday work; it will give superior results. The cheaper ink cartridges or any
congruent printer ink are idle for digital printing. You can use them in your
digital printer hassle-free to save some bucks.
5. It's
Impossible To Personalize Digital Prints
The
digital prints are fully customizable. You can request your digital printing
partner to personalize your promotional material at your convenience. For
example, you can change the receiver's name and the text on the thanks card. In
addition to this, digital printing is the best for customized packaging. You
should opt digital printing style to personalize the packaging of your products
and elevate your profits.
6. Digital
Print Results Poor Coloring
It is another common myth about digital printing that has no
meaning. The digital prints are incredibly attractive and produce absolutely
crispy & sharp. Digital printing offers high color fidelity and vibrant
shades. You can also control shadows by choosing this printing method.
Wrapping Up:
Planning
to print the promotional material for your business, go with digital printing
without worries. There are a plethora of
agencies that offer digital printing services at affordable prices. You can
contact them by phone and discuss your particular printing needs.