Instagram is a famous platform with over one
billion active users every month, and nearly 550 million users use stories on
Instagram daily.
Over 85% of users on Instagram follow at
least a brand on the platform. Above 65% of Instagram users say that they are
on the platform to discover their products. Instagram marketers concluded that
they are spending more than ten billion dollars every year on Instagram ads.
Everyone takes Instagram as one of their
social media marketing channels as it produces the best results. But how will
you understand that you are correctly using the platform? How will you find out
that you are meeting clear goals?
You want to monitor Instagram analytics to
get a solution for this. Here are the best five metrics on Instagram that every
social media marketer should track.
Instagram Analytics
It is nothing but your account and the post's
overall performance. It helps you to monitor every stat and get patterns. For
instance, the follower count that you have is a metric, while the growth rate
of your follower is an Instagram analytic.
Monitoring Instagram analytics is the best
way to find out successes and failures on your post and account. By analyzing
them, you could develop your marketing strategy and campaigns on social media.
Instagram Best Metrics To Track
To develop your campaign's overall strategy, you want to know Instagram analytics to get what's working and not.
Where will you start when there is vast data
available. The metric calculation could be based on your objectives. Every
metric on Instagram has a unique effect on the marketing strategy. Here are the
top five metrics to catch on to.
Growth Of Your Followers On Instagram
Your Instagram follower count is a clean
metric, but it is a crucial thing. The follower count you have acquired affects
your Instagram account's overall performance in multiple ways.
Do you need to improve your post reach? You could
reach many people if you have vast followers. And also, you can get more
website clicks and engagements if you have extensive users on Instagram
following you.
To analyze your Instagram account health, the
growth rate of your followers is a perfect way. You can find out how fast your
fan base is promptly growing.
Demographics Of Your Audience On
Instagram
It is a super feel to get how you are gaining
more fans, but you could also want to grasp who your fans are.
You want to know your audience well to make
your Instagram strategy more successful. A keen understanding of your target
audience demographics helps you to craft content.
For instance, if you are the store owner of a
brand and want to target the audience who are above 65+ age, then you should
analyze and work with the audience demographic on Instagram.
Insights of Instagram provide some valuable
points on audience composition. You could get your fan's age, gender, location,
etc. Many online tools are providing more in-depth information on your required
things.
Your Website Clicks On Instagram
It is precisely how many users clicked on the
landing page or website from your Instagram profile. It is essential for some
users and not crucial for some. You must look at the website clicks metric on
Instagram if your primary objective on the platform is to bring more traffic, a
lot of conversions, or massive sales.
Another side, if you use Instagram to develop
your brand awareness, monitoring website clicks metric is not necessary.
If you receive more website clicks, then it
clearly shows that you have more profile visitors and an attractive CTA in your
bio section on Instagram. You could change links and CTA frequently as a try if
you didn't receive more website clicks.
Recently, Instagram launched the "Swipe
Up" feature to add clickable links in Instagram stories. It is the first time on Instagram for every user to
add a link on the platform other than the bio section and this feature could shoot up Instagram story views and boost landing page
traffic significantly. But the only requirement to place a clickable
link on stories is you must have above 10K followers
Reach On Instagram
While reach is not a primary KPI for many social media managers, it is helpful to calculate the brand buzz you are developing with your content. Essentially, reach is an exclusive metric that shows you how many users have seen your content. One count is counted when an account views your video, story, or photo.
But what is the most significant difference
between impressions and reach on Instagram?
Reach is counted once when a unique user gets
your content, while impressions are calculated when your content gets a view
every time.
You could have more impressions rather than
reach every time. The impression doesn't cost you much because if anyone
scrolls over your content ten times, the impression count will be ten. Reach is
an authentic engagement to understand how many users on the platform have got
your content.
Insights on Instagram provide you with the
account counts in the Activity space you attained last week, including the
people you have reached every day. You could get your individual stories and
posts to reach multiple time sections in the content space by adjusting
filters.
Engagement Rate On Your Instagram
Engagement is Instagram's king. It is the
perfect platform to connect with customers and fans, beginning conversions and
developing communities. Naturally, Instagram acquires the vast average
engagement rate of all social platforms for brands.
Engagement is crucial for every digital
marketer or social media manager to measure their Instagram content success.
The algorithm of Instagram rewards post contents that acquire significant engagements. The post on Instagram stays first in an audience feed based on those posts' engagement rate and the quick moment the audience engages with the posts after they are uploaded.
Instagram gives more priority to the posts in
which people get engaged mostly. But what's the Instagram engagement exactly?
Instagram engagement is the sum of comments, saves, and likes on your post. In
the content tab from Instagram insights, you could get your post's total
engagement by adjusting your filters.
With the perfect measure, you could monitor
every key metrics you want to optimize your strategy on Instagram. Monitoring
the key metrics helps you succeed in the Instagram campaign performance and
post-performance and develops your community insights.
Author
Bio
Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.