TikTok is the world's trending social media application, with more than 1 billion active users per month and 20.33 million daily active users. Every month, millions of new people download the app to create engaging videos and watch entertaining content on the platform. TikTok is the fastest-growing social media network in the world at present, and it is the most downloaded app of 2020.
TikTok has a large user base, plus the app is very popular among teenagers and young. According to stats, each user spends an average of 46 minutes on TikTok every day. TikTok provides excellent opportunities for businesses to find their target audience on the platform.
If you have decided to include TikTok in your video marketing strategy, read these six interesting ways to maximize your business impact.
Let's get started!!
1. Create Original Content On TikTok
TikTok is a unique platform filled with millions of trending videos. Sharing original content is the best way to create a successful video marketing strategy on TikTok. As a business, you need to share unique content to stand out from the crowd. Share engaging 15 to 60 seconds videos related to your business to find your target audience on TikTok.
Are you wondering how to make an engaging video to leverage your brand's reach on TikTok?. Follow the steps below to make a viral video on TikTok.
● Go
to the Discovery page to find the trending topic on TikTok
● Select
one content that is relevant to your brand or services
● Recreate
those TikTok videos with your creativity
● Add
a title message by including your product or services
● Make
the video more entertaining
● Add
effects and filters to your TikTok videos
● Include
the relevant hashtag in your video
● Publish the video and watch it go viral on TikTok
Additionally, brands can
include business secrets like quick tips, tricks, and how-to videos to gain
more exposure on TikTok. Create more authentic content to boost new followers
and to increase your business reach worldwide.
2. Use Educational Content To Win TikTok
Hearts
One of the best ways to get success on TikTok is by creating educational and entertaining videos. TikTok research says educational videos get more engagement rate than regular videos. TikTok is the perfect place to educate your audience about your brands or services.
Post how-to videos about your brands to get maximum views for TikTok videos and attract new audiences to your profile. Share 60-second videos to educate your audience on how to use your products or services.
As a brand, you need to
share tutorial videos to boost your audience engagement rate. If your brand is
related to fashion, share a 60-second makeup tutorial video to increase brand
awareness. At the end of your video, promote your products and boost your
audience to visit your website.
3. Post Hashtag Challenges On TikTok
TikTok's exponential growth has converted the video viewer to become a content creator. Additionally, hashtag challenges play a significant role on TikTok to boost brand awareness. According to research, more than 35% of users have hashtag challenges on TikTok.
Many brands and marketers are creating hashtag challenges to boost their business reach and to drive more sales and traffic to their websites. A single hashtag challenge task will help you to get thousands of followers and millions of video views. Post more hashtag challenges to increase your engagement rate on TikTok.
Hashtag challenges are the
most popular feature on TikTok, and many businesses are using them in an
effective way to increase their brand exposure. Apart from brand promotion,
hashtag challenges offer a wonderful opportunity to develop connections between
brands and customers.
4. Collaborate With Suitable Influencer
And Celebrities
Influencer marketing is the best way to promote your brand on any social media and works on TikTok too. Usually, influencers have massive followers, and they trust the influencer's words. Brands that want to increase their reach on TikTok can tie up with relevant influencers to expand their reach beyond TikTok.
Before choosing influencers, make sure to check whether they are related to your industry, goals, and budget. Through the creator marketplace, TikTok allows brands to connect with relevant influencers. This excellent feature lets brands find and connect with more than 1K influencers on the platform.
After finding an
influencer, leave your account to them, they create quality content about your
brands, and they know what their fans like. You need to trust your influencer
and allow them to create the video in their way. Additionally, you can approach
celebrities for your band's promotion to increase your business reach.
5. Promote Your Brand Using TikTok Ads
Creating viral content viral on TikTok helps you to get more exposure on the platform. But it takes time to give results in organic TikTok marketing strategy. However, TikTok introduced an advertising platform to save your time and boost your brand reach.
Many top brands are choosing advertising on all social media platforms to increase awareness and boost sales. On TikTok, small businesses need to think twice or thrice before going for paid marketing.
The cost of TikTok
advertising may vary based on your goals, campaign, and other factors. If you
fix a budget for TikTok ads, then go ahead to create TikTok ads.
Six Steps To Set Up A TikTok Ad Campaign
Step 1: Create a TikTok ad account. Once
you created it, go to the dashboard and start a new ad.
Step 2: Then, select a primary goal from
the given option(traffic or conversation, app install)
Step 3: Next, select your budget. You can
choose either the total budget or daily for the campaign. Importantly both
fields accept only $500 or above value.
Step 4: Next, fill the target audience
section. Here you can select audience parameters like age, gender, interest,
language, location, etc.
Step 5: Once these details are updated,
you can start creating your TikTok ads.
6. Share UGC To Increase Engagement Rate
Another exciting video marketing type is posting user-generating content on TikTok. It allows brands to create their own TikTok channel, or it lets them team up with influencers and boost their followers to share UGC about your brands or services.
Use TikTok to promote your brand authentically and boost your followers to buy your products or services. Host a challenge and encourage your TikTok audience to create user generated content about your brands.
Many top brands and marketers are reposting user generated content in their accounts to increase their reach on TikTok. A better way to succeed on TikTok is by collaborating with the right influencers and boosting more followers and engagement to your profile.
Final Words
TikTok is a perfect place to create a successful video marketing strategy if your target audience is young. The platform offers tons of opportunities for brands to promote their product or service in different ways. Increasing audience engagement rate is the key to get success on TikTok. The more you connect with your potential customer, the more engagement and conversion rates you get.
Use TikTok to share creative and entertaining videos to expand your brand awareness and to reach your target audience. Follow the six effective tips to promote your business in the TikTok video marketing strategy.
Author
Bio:
Anne Joseph is a passionate social media writer and working at Bouxtie. She has strong strategy skills in developing and managing social media campaigns. She loves to make new connections and enjoy the opportunity to work with social media influencers. Start following her on Twitter.com.