Instagram Content Plan: How To Create One To Drive Massive Traffic


The ever-increasing familiarity of Instagram offers marketers and businesses a perfect marketing opportunity. Instagram could be an effective tool for marketing your business, but you need to have a solid strategy to increase its effect. Delivering high-quality, regular, and engaging content is not possible without a perfect strategy. And with no such content, you wouldn't be able to drive traffic. Hence, a content plan is what you'll need to develop your Instagram marketing strategy for boosting traffic. A well-planned content lets you schedule your posts ahead of time and get automatic likes for Instagram to increase engagement and streamline efforts.

Planning your content on Instagram provides control and directs you towards the goal of driving traffic. Avoid making content based on desires and instant ideas. In this article, let us dive in to know seven different tips on creating a content plan to drive massive traffic on Instagram.

7 Tips to Create Content Plan to Drive Massive Traffic

1. Be Consistent

Consistency is the key on Instagram. Sharing content every day has proved to drive higher engagement than sharing fewer times in a week. Instagram has also stated that recency is an essential factor in prioritizing posts in users' home feeds. A constant flow of new content would offer regular opportunities to drive traffic and encourage the audience to keep checking back. To deliver consistently by not affecting the quality, you have to plan your feed two or three weeks before the publish date. Sharing a fresh post is not an easy task, yet the content plan would make the everyday posting a manageable one.

2. Test with Different Kinds of Content

The target audience has multiple content preferences. Incorporate varied content that resonates with a large number of people and brings in enormous traffic. The kind of content you use depends on the brand's style, niche, and target audience. There are few types of engaging content on Instagram,


      Themed Content

      Product-related content

      Humorous content

      Educational Tips

      Motivational content

      Artistic content or Aesthetically-pleasing content

It is the responsibility of your content marketing team to find out which kind of content you need to include in the content plan. Pinpoint the content types to concentrate on analyzing and creating those content well in advance.

Make use of your existing data to discover the kind of content that drives traffic. Depending on the findings, you would know what type of content that best suits your intended audience. For content that resonates with the audience's experience or adds value performs best, but of late, funny content is trending, and brands have started leveraging these types of content more and more.

3. Implement the VALUE Framework

To make the audience interested, you have to share valuable content, and for that, the VALUE framework would come into the picture. This framework escorts you about the kind of content you need to post to drive traffic. The fact is, acronym VALUE stands for th type of content you could share:

Valuable: Educational content that explains something new to the audience.

Aspirational: Motivational content that inspires people to accomplish their goals.

Lifecycle: Content that motivates action, builds awareness or nurtures relationships.

Unique: Content relevant to the brand.

Evergreen: Related content that would be helpful in the future too.

The framework will limit the stress of finding out what type of content to share. Also, it ensures consistency and offers opportunities to grab new followers to your Instagram profile.

4. Utilize Relevant Hashtags

Using hashtags is an effective way to drive massive traffic. It is a must for many marketers and business people that want to build their following on Instagram. Hashtags are required because:

      It makes your content discoverable.

      Attract the potential audience.

      Encourage conversation.

      Get you closer to business trends.

      Make your content go viral.

Just sprinkling a few hashtags in the caption may not work out. The right way to drive traffic is to use relevant hashtags. There are various types of hashtags that you could use to bring your content in front of the target audience:

Niche-Specific Hashtags - Use niche hashtags to direct the audience to your content. For instance, a fashion niche may use hashtags like #fashionevolution, #ethicalstyle, #ecofriendly, etc.

Trending Hashtags - Discover the popular hashtags that are in your niche. For instance, hashtags related to food like #FoodPhotography, #FoodPorn, #Foodie, #Foods, etc

Branded Hashtags - Do not forget those people on Instagram who may search for your brand particularly. Hence, create and place the brand's hashtags.

General Hashtags - The common hashtags do have their benefits. Use it for different content all over the year. Example, #food, #happy, #love, etc

According to research, eleven and more hashtags for every post tend to get the highest engagement rates to drive traffic.

5. Select your Theme

Instagram is a visual-oriented platform focusing on aesthetics. Failing to keep up with the platform standards would make you lose the audience's interest. Hence, create your content to enhance the visual format and with aligned style and colors. Increase aesthetic appeal by matching the visual style to reflect the brand's personality. While choosing the palette and color style, you have to pay attention to:

      Brand's color

      Kind of content to share

      Filters to use

Utilize your content plan to take and edit it to match your theme. An integrated theme would draw the audience's attention, provide a reason to stay, and encourage suggesting or sharing the content.

6. Bring In Helpful Tools

Getting the content plan into execution would be easier if you make use of the right tools. You could use Google Sheets to create a content plan, ensuring that the sheet lets you collaborate with the team. Also, utilize scheduling tools to post content on times of audiences' most active times consistently.

7. Monitor the Results

The last step of content planning is to monitor your results. Rather than learning from the experience, it is always good to track the results to drive traffic. Focus on sections of your content plan that bring in more and more traffic. Make your content plan to have more of such and discard those that are not up to the expectation level. By tracking content performance, you could post content on time, select effective content for feed and optimize hashtags.

Wrapping Up

Building a content plan is challenging. Yet, if you could embrace the challenge, you would get rewarded with good results. To drive traffic and build a following, you need to have a strategy that focuses on these goals. I hope these tips would help you frame a tactic and come up with a content plan.

Author Bio

Sarah James is a Content Writer at Voxcorp with more than eight years of experience in Social Media Marketing. She loves to talk with her friends about food, travel, and ancient culture in her free time.

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