The ever-increasing familiarity of
Instagram offers marketers and businesses a perfect marketing opportunity.
Instagram could be an effective tool for marketing your business, but you need
to have a solid strategy to increase its effect. Delivering high-quality,
regular, and engaging content is not possible without a perfect strategy. And
with no such content, you wouldn't be able to drive traffic. Hence, a content
plan is what you'll need to develop your Instagram marketing strategy for
boosting traffic. A well-planned content lets you schedule your posts ahead of
time and get automatic likes for Instagram to increase engagement and streamline efforts.
Planning your content on Instagram
provides control and directs you towards the goal of driving traffic. Avoid
making content based on desires and instant ideas. In this article, let us dive
in to know seven different tips on creating a content plan to drive massive
traffic on Instagram.
7
Tips to Create Content Plan to Drive Massive Traffic
1. Be
Consistent
Consistency is the key on Instagram.
Sharing content every day has proved to drive higher engagement than sharing
fewer times in a week. Instagram has also stated that recency is an essential
factor in prioritizing posts in users' home feeds. A constant flow of new
content would offer regular opportunities to drive traffic and encourage the
audience to keep checking back. To deliver consistently by not affecting the
quality, you have to plan your feed two or three weeks before the publish date.
Sharing a fresh post is not an easy task, yet the content plan would make the
everyday posting a manageable one.
2. Test
with Different Kinds of Content
The target audience has multiple content
preferences. Incorporate varied content that resonates with a large number of
people and brings in enormous traffic. The kind of content you use depends on
the brand's style, niche, and target audience. There are few types of engaging
content on Instagram,
●
Infographics
●
Themed Content
●
Product-related
content
●
Humorous content
●
Educational Tips
●
Motivational content
●
Artistic content or
Aesthetically-pleasing content
It is the responsibility of your content
marketing team to find out which kind of content you need to include in the
content plan. Pinpoint the content types to concentrate on analyzing and
creating those content well in advance.
Make use of your existing data to
discover the kind of content that drives traffic. Depending on the findings,
you would know what type of content that best suits your intended audience. For
content that resonates with the audience's experience or adds value performs
best, but of late, funny content is trending, and brands have started
leveraging these types of content more and more.
3.
Implement the VALUE Framework
To make the audience interested, you
have to share valuable content, and for that, the VALUE framework would come
into the picture. This framework escorts you about the kind of content you need
to post to drive traffic. The fact is, acronym VALUE stands for th type of
content you could share:
Valuable: Educational content that explains something new to the
audience.
Aspirational: Motivational content that inspires people to
accomplish their goals.
Lifecycle: Content that motivates action, builds awareness or nurtures
relationships.
Unique: Content relevant to the brand.
Evergreen: Related content that would be helpful in the future too.
The framework will limit the stress of
finding out what type of content to share. Also, it ensures consistency and
offers opportunities to grab new followers to your Instagram profile.
4. Utilize
Relevant Hashtags
Using hashtags is an effective way to
drive massive traffic. It is a must for many marketers and business people that
want to build their following on Instagram. Hashtags are required because:
●
It makes your content
discoverable.
●
Attract the potential
audience.
●
Encourage
conversation.
●
Get you closer to
business trends.
●
Make your content go
viral.
Just sprinkling a few hashtags in the
caption may not work out. The right way to drive traffic is to use relevant
hashtags. There are various types of hashtags that you could use to bring your
content in front of the target audience:
Niche-Specific
Hashtags - Use niche hashtags to direct the
audience to your content. For instance, a fashion niche may use hashtags like
#fashionevolution, #ethicalstyle, #ecofriendly, etc.
Trending
Hashtags - Discover the popular hashtags that
are in your niche. For instance, hashtags related to food like
#FoodPhotography, #FoodPorn, #Foodie, #Foods, etc
Branded
Hashtags - Do not forget those people on
Instagram who may search for your brand particularly. Hence, create and place
the brand's hashtags.
General
Hashtags - The common hashtags do have their
benefits. Use it for different content all over the year. Example, #food,
#happy, #love, etc
According to research, eleven and more
hashtags for every post tend to get the highest engagement rates to drive
traffic.
5. Select
your Theme
Instagram is a visual-oriented platform
focusing on aesthetics. Failing to keep up with the platform standards would
make you lose the audience's interest. Hence, create your content to enhance
the visual format and with aligned style and colors. Increase aesthetic appeal
by matching the visual style to reflect the brand's personality. While choosing
the palette and color style, you have to pay attention to:
●
Brand's color
●
Kind of content to
share
●
Filters to use
Utilize your content plan to take and
edit it to match your theme. An integrated theme would draw the audience's
attention, provide a reason to stay, and encourage suggesting or sharing the
content.
6. Bring In
Helpful Tools
Getting the content plan into execution
would be easier if you make use of the right tools. You could use Google Sheets
to create a content plan, ensuring that the sheet lets you collaborate with the
team. Also, utilize scheduling tools to post content on times of audiences'
most active times consistently.
7. Monitor
the Results
The last step of content planning is to
monitor your results. Rather than learning from the experience, it is always
good to track the results to drive traffic. Focus on sections of your content
plan that bring in more and more traffic. Make your content plan to have more
of such and discard those that are not up to the expectation level. By tracking
content performance, you could post content on time, select effective content
for feed and optimize hashtags.
Wrapping Up
Building a content plan is challenging.
Yet, if you could embrace the challenge, you would get rewarded with good
results. To drive traffic and build a following, you need to have a strategy
that focuses on these goals. I hope these tips would help you frame a tactic
and come up with a content plan.
Author Bio
Sarah James
is a Content Writer at Voxcorp with more than eight years of experience in
Social Media Marketing. She loves to talk with her friends about food, travel,
and ancient culture in her free time.