There are more than 7,500 publishers from Canada out of 922,804 app publishers in total. It is a stunning statistic and fact regarding Mobile app development in Canada. Let’s read through to see how significant these app developers are in the industry.
In
this modern age, where most of our work can be done at our fingertips, mobile
app developers and businesses aspire to break into the market with a successful
digital product. But statistics point to a lot of wastage. According to recent
research, 80-90 percent of the apps
are abandoned after being used for the first time.
It
is a point of huge concern, and in this article, we will look deeper into this
recurring problem and find an optimal solution. So, without further ado, let's
start digging.
According
to an article from '42 Matters', less than 1% of the app publishers at the
Google Play store are from Canada. However, if you are thinking of an app
solution, you can approach a company that manages Mobile app development in
Canada, such as Cubix.
Complexity in apps
One
of the smartest ways of making an app useful and easy to use is being clear
about the purpose of the application. Apps should have a minimum but fulfilling
built-in features and should avoid features that do not serve the app's purpose.
Unfortunately,
many apps fall into this trap of trying to be over-ambitious and failing
miserably. Because the apps having redundant features, the users get tiresome
and abandon the app. People are not looking for extra fancy features, and they
want the app to get the job done. Having the audience in mind and following the
adage "less is more" will do miracles in the field of app
development.
Lack of proper testing
Testing
of apps happens best when the apps are in the building stage. It is a part of
the mobile app development process. Giving less importance to this crucial
aspect and launching the app will end up only with bugs and constantly complain
of bad user experience. Because of this reason, the app will be raving with bad
reviews, making it easier for other users to neglect the app. Consequently, all
the effort put into making the app will be a waste of time.
Each
feature should be tested frequently and properly in the development stages,
with no stones left unturned. Having the app tested in the development process
makes the bug fixes easier than being fixed after being deployed.
Security problems
Another
major problem for the failure of apps is the haunting worry of security issues.
There are limitless ways in which an app can be a victim of vulnerabilities of
its security issues. One of the biggest challenges for the app development team
is building a public-facing API that lets the user control all the
functionalities and data on the server.
Other
major issues when dealing with the app's security can be; trying to write a
secure code, making sure that the data which is transmitting is properly
encrypted, being aware of using only authorized APIs, and testing the app
frequently.
These
security problems are so complex and risky that it can take programmers and
developers more than 12 to 24 months to not fail in this domain and get it
right.
Poor Marketing
No
matter how efficient and neat an app is built, if the marketing strategy is not
on point, then there is a very good chance that the app will never live up to
its potential. Unfortunately, the app market is already amassed with lots of
useful and useless apps, so to make an app stand out, a good marketing team
should be working on the strategy of promoting the app pre-post-launch.
It
will maximize the amount of exposure an app can achieve. There are several ways
to promote the app, like, posting about it on different social media platforms,
sharing with friends and family, SEO, television advertising, and many more.
Shortage of originality
In
the market, many publishers are selling the same thing, but only a few are at
the top of their game. So for success, it is a good way to look at what the
competitors are doing and how they are doing it. Then by analyzing these
factors, assessing the weaknesses and strengths of that particular app market
will be much easier; otherwise, another app will be ignored as if it never
existed.
The
initial step to gain user loyalty and healthy business triumph is a unique
value proposition (UVP).
One of the best ways to benchmark success in the app
development business is through drafting a vision statement for the intended
product. What it does is that it gives a clear-cut path for the end goal of the
application. It will also define the solution for the problem that the targeted
audience asked for.
Consider design thinking as one of the integral parts of
creating an original mobile product. Product teams do design thinking through
researching. Due to this extensive researching process, they come up with the
solution of whether they should either validate or invalidate a product
concept, which was conducted using rapid prototyping. Due to design thinking,
innovation occurs, and the reason for that is in design thinking; different
angles for the same problem look into.
Conclusion
At
the end of the day, every mobile application owner wants their business to
bloom. It is achievable if the developers and programmers consider the
important aspects of what makes an app successful. Ignoring the nitty-gritty of
what makes an app successful and the app is right beside the word failure.
That
being said, it will be sufficient to say that there will always be a logical
explanation for either the success or failure of the app. If everything is in
its place, then there is a good chance that the app will succeed.
Author Bio:
Hamza Iqbal Digital Content Producer for the software
development company. He develops and implements content strategies for Cubix,
along with aligning business goals with content marketing activities. He actively
contributes articles related to digital and content marketing.