The Biggest Reasons Why Most Mobile Apps Fail


There are more than 7,500 publishers from Canada out of 922,804 app publishers in total. It is a stunning statistic and fact regarding Mobile app development in Canada. Let’s read through to see how significant these app developers are in the industry.

In this modern age, where most of our work can be done at our fingertips, mobile app developers and businesses aspire to break into the market with a successful digital product. But statistics point to a lot of wastage. According to recent research, 80-90 percent of the apps are abandoned after being used for the first time.

It is a point of huge concern, and in this article, we will look deeper into this recurring problem and find an optimal solution. So, without further ado, let's start digging.

According to an article from '42 Matters', less than 1% of the app publishers at the Google Play store are from Canada. However, if you are thinking of an app solution, you can approach a company that manages Mobile app development in Canada, such as Cubix

Complexity in apps

One of the smartest ways of making an app useful and easy to use is being clear about the purpose of the application. Apps should have a minimum but fulfilling built-in features and should avoid features that do not serve the app's purpose.

Unfortunately, many apps fall into this trap of trying to be over-ambitious and failing miserably. Because the apps having redundant features, the users get tiresome and abandon the app. People are not looking for extra fancy features, and they want the app to get the job done. Having the audience in mind and following the adage "less is more" will do miracles in the field of app development.

Lack of proper testing

Testing of apps happens best when the apps are in the building stage. It is a part of the mobile app development process. Giving less importance to this crucial aspect and launching the app will end up only with bugs and constantly complain of bad user experience. Because of this reason, the app will be raving with bad reviews, making it easier for other users to neglect the app. Consequently, all the effort put into making the app will be a waste of time.

Each feature should be tested frequently and properly in the development stages, with no stones left unturned. Having the app tested in the development process makes the bug fixes easier than being fixed after being deployed.

Security problems

Another major problem for the failure of apps is the haunting worry of security issues. There are limitless ways in which an app can be a victim of vulnerabilities of its security issues. One of the biggest challenges for the app development team is building a public-facing API that lets the user control all the functionalities and data on the server.

Other major issues when dealing with the app's security can be; trying to write a secure code, making sure that the data which is transmitting is properly encrypted, being aware of using only authorized APIs, and testing the app frequently.

These security problems are so complex and risky that it can take programmers and developers more than 12 to 24 months to not fail in this domain and get it right.

Poor Marketing

No matter how efficient and neat an app is built, if the marketing strategy is not on point, then there is a very good chance that the app will never live up to its potential. Unfortunately, the app market is already amassed with lots of useful and useless apps, so to make an app stand out, a good marketing team should be working on the strategy of promoting the app pre-post-launch.

It will maximize the amount of exposure an app can achieve. There are several ways to promote the app, like, posting about it on different social media platforms, sharing with friends and family, SEO, television advertising, and many more.

Shortage of originality

In the market, many publishers are selling the same thing, but only a few are at the top of their game. So for success, it is a good way to look at what the competitors are doing and how they are doing it. Then by analyzing these factors, assessing the weaknesses and strengths of that particular app market will be much easier; otherwise, another app will be ignored as if it never existed.

The initial step to gain user loyalty and healthy business triumph is a unique value proposition (UVP).

One of the best ways to benchmark success in the app development business is through drafting a vision statement for the intended product. What it does is that it gives a clear-cut path for the end goal of the application. It will also define the solution for the problem that the targeted audience asked for.

Consider design thinking as one of the integral parts of creating an original mobile product. Product teams do design thinking through researching. Due to this extensive researching process, they come up with the solution of whether they should either validate or invalidate a product concept, which was conducted using rapid prototyping. Due to design thinking, innovation occurs, and the reason for that is in design thinking; different angles for the same problem look into.


At the end of the day, every mobile application owner wants their business to bloom. It is achievable if the developers and programmers consider the important aspects of what makes an app successful. Ignoring the nitty-gritty of what makes an app successful and the app is right beside the word failure.

That being said, it will be sufficient to say that there will always be a logical explanation for either the success or failure of the app. If everything is in its place, then there is a good chance that the app will succeed.

Author Bio:

Hamza Iqbal Digital Content Producer for the software development company. He develops and implements content strategies for Cubix, along with aligning business goals with content marketing activities. He actively contributes articles related to digital and content marketing.

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