Marketing can affect your company’s bottom line—that you know as a business owner. However, it can be tough to thoroughly follow through with your leads, as you also have to address your company’s other needs. Fortunately, you can solve your marketing dilemmas by incorporating marketing automation into your business strategy.
Marketing automation has become a huge industry that is expected to reach at least $8 billion by 2027, so it’s easy to see how it’s benefitting businesses all over the world. If you’re looking to maximize your reach, then having a proper guide to marketing automation can help you reach your goals.
Why Should You Use Marketing Automation in Your Business?
The most obvious benefit that comes with marketing automation is that it improves the productivity of your team. Since repetitive tasks will be handled by programmable AI, your in-house marketers can focus more on turning prospects into buyers.
Another significant benefit you get from automated marketing is the ability to identify leads that are likely to convert as paying customers. For instance, your email marketing team doesn’t have to manually send your marketing content and offers to your mailing list. As such, they can focus on other vital aspects of marketing, such as figuring out which consumer segments are more likely to purchase your product.
Marketing automation can go beyond just bringing customers to your brand. Automated processes can also help in your brand’s retention efforts. After all, it is easier to maintain a paying customer than to find a new one from scratch.
Finally, you can focus on optimizing your customer experience by customizing marketing campaigns. You can target specific segments of the market while boosting sales and revenue for your business.
7 Ways Marketing Automation Can Improve Your Business
Now that you know how automation benefits your business, it’s time to identify specific ways this technology can be used in your business. We’ll be listing down various aspects of your marketing process that automation can directly address.
Publishing social media posts
Proper use of your company’s social media channels can do wonders for your business. However, manually updating your social media pages takes time that can be easily used for more productive work.
Automating your social media postings can help you focus on more important things. You can control the frequency and length of your posts to suit the platform you’re targeting.
Monitoring your campaign’s performance
Launching new marketing efforts can become tough to track if you have a lot of raw data to sift through. Automation can help you organize the information better and have a clearer idea of your campaign’s performance.
Depending on the reports you want to produce, you can even segment the data to sort the most relevant details or metrics.
Sending out newsletters
Providing newsletters to your mailing list is a great tool to educate them about your product and convince them to buy. However, having to manually send these letters to a long mailing list is a task nobody looks forward to. Having a program do that for you can speed up the process and let you focus on improving your marketing efforts.
Segmenting contacts to relevant categories
Another huge problem that comes with a large mailing list is the diverse demographics that can be found in them. It can be quite tough to find the right audience for a specific campaign if you don’t tap into marketing automation software.
By setting specific parameters, you can establish groups within your contact list that you can send targeted content to. Ultimately, this lets you experiment with your approach and find the winning formula that can stimulate your business’s growth.
Establish your mobile marketing efforts
Mobile users are a fast-growing demographic, so investing in mobile marketing campaigns can greatly widen your business’s reach. Here, one neat application you can leverage through marketing automation is push notifications. By having these processes automated, you can capture leads and customers even when they don’t have your business app open on their device.
Initiating post-sale interactions
After-sales communication and services with your customers can be a great way to turn them into loyal customers and ambassadors for your brand. However, keeping in touch with your customers can be tough if your business has grown to a certain degree.
Use automation software to keep the lines open between your company and buyers. Nurturing this relationship can provide your business with a lot of growth moving forward.
Providing inputs to your sales teams
Since marketing automation allows you to sort the data into more digestible bits, it’s a vital tool that can help the other departments of your company. For example, providing customer service teams with the demographics of your most frequent buyers can help them optimize their processes. If there’s more buying activity at midday, then you need to ensure your help desk is fully staffed during that time.
Transform Your Business with Marketing Automation
Marketing automation may seem
daunting, but the perks it can provide your business from marketing to sales
and customer service make it worth investing in. Figure out which automation
software suits your company’s needs the best and use them to exponentially grow your business.