Digital
marketing trends are constantly evolving to be more and more in line with
consumer needs, industry demands, and overall developments. The businesses that
assess and adapt their current digital marketing strategies are the ones that
will not fall behind their competitors. What trends can we expect to only
strengthen their roots in 2022? Let’s take a look at 7 of them today that you
should consider immediately strategizing and implementing if you don’t already.
1.
Video Marketing
Video
content is a must and it’s here to stay. Text and static image content just
isn’t cutting it these days in the world of social media. Even “Stories” and
similar disappearing content aren’t enough. More and more viewers are learning
towards short, concise, and entertaining video content on social media like the
kind found on TikTok and Instagram Reels. For businesses, that means you should
be finding a balance of video and static content across your social media
channels. Start with 30% video content and work your way up to 50% when you
can. Additionally, look into setting up and regularly maintaining a TikTok
account. Creating video content was preferred in the past but it’s becoming a
necessity in 2022.
2.
Influencer Marketing
Influencer
marketing is speculated to become even more of an asset to businesses and
entrepreneurs in 2022. In order to gain exposure to your business and get on
track with your competition, it’s recommended that businesses implement
influencer marketing into their regular marketing strategies. By working with
influencers within your industry, who also aren’t direct competitors, you can
tap into brand new audiences and increase brand recognition. Reach out to
influencers to find out their rates and type of promotion you can expect before
initiating collaboration. Also, don’t forget to ask for estimated metrics
depending on how much engagement you can anticipate from collaborating with
them.
3.
Authenticity &
Inclusivity
This
should go without saying, but you would be surprised by the number of
businesses that are still not creating authentic and inclusive content. Viewers
want a business that they can relate to and have a dialogue with. That is not
possible if your marketing channels only promote content that is aimed at
“selling, selling,selling”, are too formal and put a barrier between the
company and consumer, and don’t take into account the diversity of audiences
receiving the content. Use this year wisely to make human connections with your
target audience via all of your digital marketing channels. In this regard, you
may rely on trustworthy digital marketing agencies in Sydney.
4.
New Marketing Channels
Gone
are the days when consumers would open a Twitter account just to follow your
business or personal brand on the only social media account you are active on.
Businesses need to be prepared to go where their target audience is going and
meet them there. The businesses that only cling onto audiences from 1 or 2
platforms are going to fall behind those who are actively joining new platforms
and interacting with those new audiences. If you don’t have the time and
resources to branch out at this time, that’s what outsourcing to digital
agencies in Sydney or anywhere in the world are for! There’s no shame in
getting some helping hands for your online presence establishment.
5.
Shoppable Content
People
who like to shop also like to know where they can get a product from and how
much it costs as quickly as possible. Why not even buy it on the spot? That’s
easy if you have an eCommerce website and your consumers are shopping there,
but what about everywhere else? Instagram, Facebook, and more social media platforms
are adding shopping integrations to their platforms to allow businesses to tag
the products from their posts and link them immediately to the on-site store
for purchase. This is a must-have consideration for eCommerce businesses.
6.
Voice Search
Optimization
You’ve
heard of search engine optimization, but something bigger and possibly even
better is coming and it’s called voice search optimization. With more virtual
assistants present in households across the world, people are actually telling
their devices to search for them instead of typing. This changes the search
landscape entirely and more companies are starting to look into voice search
optimization to not fall behind on this important development.
7.
Artificial Intelligence
AI
has become intertwined with countless industries and digital marketing is one
of them. There are a lot of ways that businesses can be timely and implement
the latest tech developments in their marketing. Deploying chatbots are a great
example of how to boost customer service and good communication via AI.
Additionally, you can look into finding AI software that can streamline
processes like reporting and analytics, to have a better understanding of how
well your marketing campaigns are paying off.