Since the introduction of the term
“Graphic design” in the year 1922 by the famous illustrator, book designer, and
typographer William A. Dwiggins, there has been an immense evolution in the way
designs are created and approached.
Today, almost a century after,
graphic designs have become an important factor that has a direct impact on the
marketing and branding of a business. In fact, graphic designs are evolving day
by day, thanks to the innovation and expertise of graphic designers across the world.
Even though graphic design has been a
prominent tool in the marketing industry and has been used for a century now,
there are still several myths that are making the rounds of the internet. These
myths not only impact people from making informed decisions but prevent them
from experiencing the benefits, too.
Below we have debunked a few graphic
design myths for you to make an informed decision -
1. Graphic design is just about logos
While the logo is one of the biggest
factors that distinguishes one business from another, that doesn’t mean the
graphic design is only limited to making logos for brands.
Logos just act as a face for your
brand; for successful marketing campaigns, you will need various designs that
align with your industry, offerings, and services.
A professional graphic designer will
help you create design templates that aren’t just appealing but ensure to
convey the message you wish to transfer.
2. Graphic design is limited
to offline or print mediums
We stepped into the digital age quite
a few years ago. So, if you still think that graphic design is just limited to
offline and print mediums, you are highly mistaken.
Social media, websites on the internet,
newsletters that you receive through emails, and many other things - all have
graphics in them, and all of these are available online. In short, graphic
design is capable of covering all the mediums as long as you wish to use the
services.
3. Graphic design is just
aesthetics
No one, in their right mind, would
want to create a design that is downright ugly or irrelevant to their business.
This means aesthetics is definitely part of a graphic designing process. But,
that isn’t the only objective for which graphic designs are used by businesses.
Graphic design can be used to create
visually appealing content and deliver a relevant message to the audience at
the same time. In fact, a clearly structured design can help you get the
attention of your potential customers in the right place at the right time.
4. Graphic design doesn’t
need a budget
Irrespective of your business's size,
niche, etc., it is possible for you to use graphic design to help promote your
brand, offerings, services, or anything you wish to promote. But, efficient and
effective graphics are often created by professionals. These professionals
might charge based on the project, hourly, or based on other factors.
It is worth noting that
professionally designed graphics are going to cost you.
In short, if you wish to use visual
elements to establish your brand name, you will require working with a
professional and paying them for their efforts.
5. Graphic designers are just creative individuals
Even though graphic
designers have a knack for creativity, that doesn’t mean they become one
without undergoing any type of training.
Graphic design is a skill that needs
to be learned over time. And in order to be in demand, the designers are
required to hone their skills on a regular basis.
6.
Graphic designers will know what you want
It is important to note
that graphic designers are not mind-readers. They are just
professionals who are doing what they are good at.
If you have a request or vision about
what type of design you need, it is important to be upfront about your
expectations. Also, be as precise as possible to ensure you have conveyed your
expectations properly.
Over to you
So, were you believing in either of
these myths? Well, isn’t it great that we were able to help you see through these
myths!
With all the doubts cleared about
graphic design, we are sure you must be looking forward to hiring a
professional for your graphic design needs, right? In that case, L & D
Mail Masters Inc is all you need.