Dropshipping can be lucrative, especially if you sell attractive, one-of-a-kind products. However, regardless of how attractive or well-organized your store may be, without enough traffic coming in, you’re not going to make much money out of your shop.
Getting high-quality customers to visit your store is key to a successful business. We say “high-quality” customers to reference people who are more likely to purchase your products. Low-quality customers simply sift through your product entries without bothering to buy them. So, it’s better to get 150 high-quality customers with a conversion potential of 7% than 2,000 low-quality visitors with a conversion potential of less than 1%.
Unfortunately, getting high-quality customers to visit your dropshipping store can be tricky. More so if you don’t have the budget to pay for advertising campaigns. Luckily, there are ways you can increase your conversion rates and earn more from your shop.
Here’s how drop shippers can increase traffic to their stores:
Don’t Neglect Search Engine Optimization (SEO)
You must rank top on search engines if you want more customers to visit your dropshipping website. Optimizing your product entities to make them more search engine friendly is essential. Unfortunately, many people still don’t know how to position their content to make them easier to find.
That’s where Search Engine Optimization comes in.
Search Engine Optimization is a technique that many eCommerce companies use to attract more customers to their websites. It aims to improve the quantity and quality of the traffic going through your website. And it does this by diagnosing and fixing site speed issues, mobile friendliness, web page readability, and overall website interactivity.
The great thing about SEO is that you don’t have to spend as much money as you would on advertising. Thanks to recent technological advances, there are over a dozen applications and software you can use to optimize your website to increase searchability. Some apps have built-in project trackers that supply you with real-time analytics of your website’s progress. You’ll be able to track which content on your website is creating more conversions. On the flip side, you’ll also be able to see which ones are performing poorly and need to be revamped.
Take Advantage of Social Media
Creating a social media profile and posting content about your products is a great way to generate free traffic to your dropshipping website. Platforms like Facebook and Instagram give you everything you need to effectively market your goods. You can track your progress, schedule your posts, and even get reports on how your social media page is performing.
Remember that building a solid social media presence will take time and effort. Don’t expect to see results immediately after you send your first post out to the public. This will only make you feel bad and may even discourage you from moving forward. As much as possible, try not to focus too much on getting results for the first few months. Instead, focus on creating a marketing strategy that works for you and your customers.
If you remain consistent and focused on your efforts, you should be able to see positive results down the line.
Leverage E-mail Marketing
Studies show that the median ROI of email marketing is around 122%—four times larger than any other digital marketing method. If you want to take advantage of these numbers, finding a way to get your customers to subscribe to your email list is a great place to start. User a pop-up form to invite your visitors to subscribe to your newsletter. Consider offering them “subscribers only” discounts as incentives for signing up. Finally, make your email shareable with other people.
Go Back to Basics
You don’t need to limit your marketing to purely online strategies. If e-mail marketing and social media don’t work, you can always continue networking offline. This method is what marketers call “Word of Mouth Marketing.” It’s a marketing method that’s been around for centuries and continues to be one of the most effective strategies today.
The great thing about it is that you don’t need to create anything to present or give people. You simply have to talk about your products or services to potential customers. On top of that, it’s more sustainable rather than other methods that use all sorts of technologies and tools.
Studies have shown the financial impact of sustainability on companies, saying that businesses that used sustainable practices within their operations achieved higher financial returns and better cash flow. If you want to achieve the same results, then you may want to consider going back to the basics.
Final Thoughts
Dropshipping is undoubtedly the future of online selling. It can be a lucrative business with the right strategies and techniques. If you’re wondering how you can attract more traffic to your website, the tips above should help you find a solution that fits your situation. Good luck!