Digital
marketing is a hot topic in today's business world due to its potential to
drive conversions and build brand awareness. It is constantly evolving based on
the needs of the users, which makes it essential for marketers to keep up with
the trends.
Adopting
an effective digital marketing strategy can take quite a while, making it a
daunting task for many. That's why we share five simple tips you can implement
to amplify your digital marketing efforts.
1. Add a chatbots to your website
Convenience
and speed are everything for today's buyer. Users want their shopping
experience to be as fast and smooth as possible. They don't want to spend hours
waiting for an answer to their question before making a purchase.
As
with any marketing strategy, it's important to consider buyer behavior and
preferences.
People
lose interest quickly these days, so it's important to have the answers to your
questions readily available. A recent study shows that 90% of consumers are
more likely to do business with companies that answer their questions promptly.
Humans
typically can't provide immediate responses at all hours of the day and night,
which means human customer service associates can no longer compete. That being
said, chatbots offer the perfect solution for immediate and accurate responses.
Chatbots
for websites do not require benefits or salaries, but instead require a
relatively low start-up cost and some maintenance fees. A small price to pay
compared to employing an entire team of customer service associates.
Of
course, chatbots won't know the answers to every question your customers might
have. They're not meant to completely replace your customer support staff, but
they do offer a great way to provide customers with quick answers to frequently
asked questions.
2. Use search engine optimization
(SEO) techniques
75%
of users never scroll past the first page of results when searching on Google.
This is one of the many reasons why your business should make sure to employ an
SEO strategy. SEO is an affordable way to improve your digital presence with
little time. It is an important component of any successful digital marketing
strategy.
SEO
is key to making sure that you are outperforming your competitors. A whopping
88% of shoppers do their research online before purchasing a particular product
or service. This means that your website is one of your most valuable marketing
resources.
SEO
helps you climb to the top of the organic search results, which is what most
shoppers click on first. A well-executed SEO strategy has the potential to
boost your site up the search engine results pages in just a few weeks. Once
that happens, you'll see the traffic and leads start flowing in.
3. Run a PPC campaign
PPC
has become a successful component of many marketing strategies, and it's easy
to see why. On average, PPC returns $2 for every $1 spent, which equates to a
200% ROI rate. This means that investing even a small amount of money in a PPC
campaign is a no-brainer.
PPC
stands for Pay Per Click, which means that you only pay the advertiser when a
user clicks on your ad. This is partly why this approach has been so successful
for businesses of all sizes. Even with a small investment, companies can make
big profits. Many other ad setups require you to spend a lot of money up front
with no guaranteed results. PPC ensures that you only pay for users who click
through to your site and are likely to be interested in making a purchase.
Of
course, every business will perform differently, but if you spend time creating
high-quality ads that represent your business well, you'll likely have success
with this tactic.
4. Implement an email marketing
strategy
With
so many new platforms and technologies, many companies have taken email
marketing to the back burner. What was once a
popular way to reach those target customers has now become a thing of the past.
Despite
the decline in the use of email marketing, the overall effectiveness of this
tactic has not changed. In fact, email marketing still offers a higher ROI than
any other marketing channel.
Consumers
who receive marketing emails also spend significantly more than those who
don't. Studies have shown that email marketing greatly increases the total
amount customers spend per transaction.
This
is likely because many email campaigns include popular products or promotional
codes. Users are more likely to spend more money when they see a new and
intriguing product or are offered a discount. Not to mention, it keeps your
brand top of mind and is a great way to nurture leads on the path to purchase.
5. Get personal on your social
channels
Virtually
every business posts promotional content on social media that can get a bit
repetitive and tedious for customers. While a little promotional content here
and there is fine, it's important that your customers don't constantly feel
like you're selling them. That's a quick way to create annoying and
disinterested customers who will hit the unfollow button without a second
thought.
So,
try taking a more personal approach. Treat your customers like friends, not
potential buyers, and you're more likely to generate more sales. New trends are
always popping up on social media and jumping on these popular trends is a
great way to connect with your audience.