How To Create an Effective YouTube Marketing Strategy

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In this digital era, marketing can be done using various social media channels, including Youtube, Facebook, Instagram, Twitter, Tiktok, etc. One of the most effective social media channels and widely used by business people to sell their products and services is YouTube.

The reason is that Youtube becomes a very effective promotional medium because more than 20 million people visit this platform everyday. It allows many people to promote their wares easily without being charged anything or for free through their account.

However, you can drive more sales when you are able to attract the audience's attention and convert them into your subscribers. In other words, the more followers on social media, the higher the possibility of increasing sales.

To achieve that, you need to do the right YouTube marketing strategy, one of which is through video marketing. It is an essential part of every online sale these days. This can be in the form of social media videos, explainer videos, product videos, etc.

Let’s dive into seven top tips on how to implement an effective marketing strategy via YouTube that will improve your sales:

1. Consistently create and add compelling videos

If you create a YouTube channel to increase sales, then you must consistently create and add engaging videos to your YouTube channel.

First of all, the video content created must match your product or brand. There are many video types that you can use, such as explainer videos, product promotions, guides, social media videos, success stories, interviews, and behind-the-scenes.

Regardless of choosing the right type of videos, you must choose content that attracts viewers and is relevant to the product being sold. Don't let the video theme deviate from your business goals, the purpose of creating the YouTube channel.

2. Invest in YouTube ads

If you have more funds and want to introduce videos or channels with a wider reach, you can leverage YouTube ads.

Advertising is an effective YouTube marketing strategy that gives you an opportunity to reach a wider audience. Youtube ads can reach more people than YouTube SEO, or other social media promotions couldn't reach before.

Many ads types that you can try on Youtube with different ad rates depending on your budget, such as ads at the beginning of the video, ads that can't be skipped, or other types of ads.

3. Include Call-To-Action

This CTA or call to action plays a crucial role in converting your audience into customers or even potential customers. CTAs encourage the audience to do what you want them to do. It can be in the form of subscribe, like, comment, visit websites or even buy products.

How do you create a CTA? The answer is to include it at the end of your YouTube videos. CTAs can be effective when you direct visitors closer to the product.

So, instead of encouraging them to subscribe or like, you can invite viewers to visit the website. Also, include the website address in the description box to make it easier to find.

4. Leverage YouTube Tools and Features

YouTube offers a variety of tools and features that make it easier for users to promote their products and services. Thus, you can leverage some features and tools that YouTube provides, including end screens and cards to add your desired call-to-action, add transcripts to your videos, etc.

These excellent tools and features come as part of your YouTube channel. Therefore, make the most of this to improve your YouTube Marketing strategy. That way, you can make your video stand out among others.

5. Optimizing video titles and descriptions

YouTube is the second largest search engine on Google. Thus, you also have to pay attention to the SEO aspect so you can get a good ranking on YouTube.

Just like optimizing SEO on a website, optimizing titles and descriptions on videos is also an essential part in YouTube marketing strategy.

The title is the first thing visitors will read, so this determines whether they will click on the video or not. Therefore, ensure the title and description posts are engaging and intriguing so people will click on the video.

It's a good idea to do keyword research first so that you get keywords that people are looking for.

6. Cross-promote your YouTube content

When it comes to promoting products or services, inviting or collaborating with other companies is the most effective strategy. You can start to identify the companies that you want to collaborate with, make sure they are not your direct competitors, instead you can collaborate with companies that have products as complementary to or complement to the products you have.

This cross-promotion strategy has many advantages, such as reducing promotion costs, being a win-win solution for various parties, being easy to do and satisfying results, and being able to promote products continuously.

7. Monitor your YouTube Analytics

Every Youtube channel has essential tools. In this case, analytics becomes a tool that has a vital role in the YouTube marketing strategy. It is useful for showing data and statistics related to the channel.


The data displayed is like the number of views, the number of subscribers, impressions, and audience demographics. These tools are very useful for YouTube marketing activities because you can monitor the performance of the Youtube channel.


Youtube can also be used as a powerful marketing medium if done correctly. You can start by implementing the methods above so that your business Youtube account gets a lot of increase in terms of sales, website visitors, and everything.

Make engaging videos combined with ways to optimize other Youtube channels to turn viewers into product buyers as you expect.


Natasha Rei is the Digital Marketing Manager of Explainerd, an explainer video production agency. She ensures strategic goals are met by directing online and social media campaigns.

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