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YouTube has now become a prominent marketing business for every savvy business out there. From new-freshly launched startups to big enterprises, more and more videos are created to win the hearts and minds of today’s internet users.
Many features have been added to the platform to make it easier for users to reach out to their target audience and get the most out of their overall marketing campaigns through the platform.
So, what are
essential YouTube features that can take your YouTube
marketing to the next level? We’ve listed some of them below.
Why
YouTube Marketing?
YouTube has over 2.1 billion monthly users, making it one of the most popular social networking platforms. In fact, It's the second-largest search engine worldwide. Meaning that it receives more searches than any other website except Google.
That said, it’s no wonder that marketing on YouTube has become so popular as well. After all, what better way to reach your target audience than through a platform they are already using and enjoying?
With that in
mind, let’s take a look at some features that can make your YouTube marketing
even more effective.
YouTube
Features to Use for Marketing
Now that we’ve
established that YouTube marketing can be beneficial for your business, let’s
look at some features you can use to make the most out of it.
1.
Video Annotations
This feature
allows you to add interactive annotations to your videos. These can be used to
highlight key points, promote other videos, or even lead viewers to your
website. This is a great way to keep viewers engaged and encourage them to take
action.
2.
Cards
YouTube cards
are a feature that allows you to display additional information about your
video without interrupting the viewing experience. You can use cards to promote
other videos, give viewers more information about your product or service, or
even link directly to your website. This is an excellent way to increase viewer
engagement and drive traffic to your website.
3.
End Screens
End screens are
a great way to promote other videos or encourage viewers to subscribe to your
channel. You can use end screens to showcase other videos from your channel,
highlight a playlist, or even link directly to your website. This is an
excellent way to keep viewers engaged and ensure that they don’t forget about
your channel after watching one of your videos.
4.
YouTube Analytics
YouTube provides
analytics that allows you to track how your videos are performing. You can see
how many views, likes, and comments your videos have received. You can also
track how long viewers are watching your videos and where they’re coming from.
This information is valuable as it allows you to adjust your marketing strategy
accordingly.
5.
YouTube Live
YouTube Live is
a great way to connect with your audience in real-time. You can use YouTube
live to host Q&As, give updates on products or services, or even just chat
with viewers. This is an excellent way to build a connection with your audience
and keep them engaged.
6.
YouTube Creator Academy
The YouTube
Creator Academy is a great resource for those looking to get the most out of
their YouTube channel. The academy provides courses on everything from building
your audience to creating engaging content. This is an excellent way to learn
how to Optimize your YouTube Channel for Success.
7.
YouTube Shorts
With TikTok-style
videos being all the rage, it’s no surprise that YouTube has jumped on the
bandwagon with its own version – YouTube Shorts. YouTube Shorts allow you to
create short, engaging videos that are perfect for social media. This is an
excellent way to reach a wider audience and increase your chances of going
viral.
8.
Community Tab
The Community
Tab is a great way to encourage engagement with your audience. You can use the
community tab to post polls, ask questions, and even share behind-the-scenes
content. Think of it as a Facebook post where everyone can leave comments
9.
Video Descriptions
You can include
links in your video description to any web page, including your website or
blog. This is an excellent way to drive traffic to your website and encourage
viewers to take action. Description sections also help you with video SEO,
making it easier for your videos to be found in search results.
10.
Closed Captions (CC)
Closed captions
are a great way to make your videos accessible to a wider audience. They also
help with SEO, as they allow YouTube to index your videos for specific
keywords.
Wrapping
Up
As you can see, there are many features that YouTube has to offer that can take your marketing to the next level. These are just a few of the essential features that you should be taking advantage of. Leveraging those features will allow you to reach a wider audience, engage with viewers more effectively, and drive more traffic to your website.
Author
Twitter: @breadnbeyond
Email:
andre@breadnbeyond.com
LinkedIn:
Andre Oentoro