SEO optimization (Search Engine Optimization) consists of a set
of techniques that aim to improve the natural or organic results (not paid) of
a certain decoration website in the results of Google and other search engines.
Its importance lies in the fact that the higher our website is located in the
SERP (the first page that shows results after entering a series of keywords),
the greater visibility it will have and, therefore, the greater the user
traffic to your website. .
Therefore, SEO is an essential aspect in any online marketing
strategy. It is a very important tool to capture the attention of our public.
Without optimized content, our website will become invisible to the eyes of the
search engine.
In this post you will find all the information you need to
generate optimized content for your SEO positioning strategy.
What is SEO CONTENT?
Being on the Internet, the simple fact of having a decoration
website or e-commerce does not guarantee that your brand will appear on the
first page of Google. To achieve this positioning organically, it is necessary
to invest in a specific SEO content strategy.
SEO content, optimized, is the result of SEO writing, or in other words,
it is the result of applying a series of writing techniques in an optimized way
so that search engines interpret our information as useful and updated and
position it in the first position.
Therefore, if the content is optimized for search engines, there
are more chances of it being positioned.
Why content is so important in organic positioning
What determines that your online store or decoration blog is in
the top positions of the search engine ranking is precisely the content. At the
end of 2013, Google introduced Hummingbird, a new algorithm that values more
those pages that have content that provides useful, quality and updated
information for the user.
●
Useful. Search engines value more that web
pages contain relevant information and that they have data of interest to the
user. Blogs are an essential tool in this process because they serve to offer
relevant information to the user on a specific topic. For example, if we have
an e-commerce or decoration blog, we can offer interior design advice,
trends...
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Quality. Content must be provided that is
directly related to the company's sector, that has the same common thread, as
well as that it contains a good text format and good writing. Search engines
penalize content plagiarism.
●
Updated. Static web pages, which are not
constantly updated with new content, are less valued than those that update
their information.
How SEO content is optimized: main points to consider
A few years ago it was more than enough to add the keyword you
wanted to position to any text. Currently, and due to the great competition
that exists, the algorithms of search engines such as Google change frequently
and are increasingly demanding. However, we can establish a series of general
parameters to perfect our SEO content strategy and we will tell you about them
below.
The main keyword
The keywords or keywords refer to the terms (composed of one or
more words) that Internet users use to search the digital world on a specific
topic. Through them, we can achieve the desired optimization, so we must use
them with sense. For example, if a person is interested in decoration issues,
they will search for keywords such as “interior design”, “how to decorate the
living room”, “seasonal trend colors”.
Google, through Google Trends, allows you to analyze which are
the most searched words in relation to a specific sector at a local or global
level.
The first task to perform is to search for the keywords for our
content. To do this, you have different tools at your disposal, such as:
Google's keyword planner, Semrush, Ubersuggest, Mangools Keyword Finder,
Dinorank, etc.
These words must be very well positioned within the contents of
our web page, highlight them in bold and use them in the titles. But you also
have to make prudent use of them because search engines like Google penalize
their indiscriminate use.
The title of the content
As a general rule, titles must contain less than 70 characters
and include some of the keywords that will help us position our business or web
about decoration. Also, if the content answers a question that the user may
ask, state it in the title. Example: "how to decorate a terrace"
The bold
Although the use of bold does not directly impact the reading
that search engines make of the web, they are a very important element to
highlight the information that may be most relevant to our users. They make
texts lighter to read and this can help keep visitors on the web for longer.
In the same way as with keywords, it is important not to make
indiscriminate use of them, using them only to highlight relevant information.
Internal links
Internal links within a web page are very useful because they
allow search engines to jump from one page to another to more easily crawl the
web and, for the user, it facilitates usability and allows immediate access to
other content. of interest.
When we link a page with many visits to another with less, we are generating more traffic between them and optimizing organic positioning. In the event that several links redirect to the same page, we will be increasing traffic to a specific point, so the search engine interprets it as interesting content and improves its SEO positioning.