In today's highly competitive digital marketing environment, consultees are being required to deliver greater value to clients, all while not increasing their internal teams' resources. White label PPC, often gaining in popularity, allows a marketing agency to provide more expert level pay per click advertising, without having to create a sizable internal PPC team. From what I have researched and observed from market development, white label PPC provides a very cost-effective, scalable and profitable solution for agencies that want to be able to provide additional services. White label pay per click can also offer agencies flexibility and performance regardless of being a smaller agency seeking to expand and grow, or an established and successful agency looking to streamline their operating models.
What Is White Label PPC?
Simply put, white label PPC is allowing a third-party agency white label ppc to take over your pay-per-click advertising services where you maintain the branding, but the agency manages the campaigns. You and your clients retain your identity, but all of your back-end work with campaign setup, keyword targeting, ad writing, optimizations, and reporting will be done by experienced PPC professionals behind the curtain.
To my knowledge, the white label model also appears to be increasingly popular among digital agencies, especially for those that want to offer comprehensive services without the associated overhead or hiring more staff.
Why Your Agency Should Consider White Label PPC Services
1. Save Time and Resources
Planning and executing profitable PPC campaigns take time, skill, and constant supervision. It is expensive, especially for smaller agencies and start-ups, to hire their own team. According to my research, it takes at least several months to build a skilled PPC team, with expenses amounting to tens of thousands of dollars for salaries, tools, and training.
White label PPC agencies will save you the precious time and money it takes to build your in-house team. That money might be better spent on instant results rendered by experienced professionals, while your agency focuses on client relationships, strategy, and any other core services.
2. Offer High-Quality Services Without Compromise
It is very common for growing agencies to face the battle of quality v/s scaling. If too much work is placed on a team, campaign performance may deteriorate, and clients may get annoyed.
White label PPC management guarantees services at the professional level to your clients when your own operational capacity is inadequate. According to market research, agencies using white label partners often see better campaign performance due to specialized skills and tools. These PPC specialists keep up-to-date with industry changes and Google Ads updates, providing a competitive market advantage to your clients.
3. Expand Your Service Portfolio Effortlessly
To set the earnings per client higher while attracting new business, adding services to an agency portfolio must definitely be done. Not every agency, however, may be able to add PPC advertising in-house, for resources or expertise are required.
White label PPC services, due to the extension of services overnight without major investment, would hence be an ideal option. I understand that it gives you the opportunity to accept more clients and projects, thus making your agency marketable and versatile.
4. Scale Faster and More Efficiently
Scalability is one of the biggest advantages of white label services. As you add more clients, you also add work. Facing the prospect of hiring additional team members or burnout, you may turn to your white label partner Panda, and let them worry about the increased workload.
This adaptive model enables you to shift your PPC offerings up or down depending on demand, without impacting other aspects of the business. As I've seen in a number of agency case studies, white label PPC enables agencies to double their PPC clients while maintaining or increasing service levels.
5. Maintain Full Control Over Client Relationships
One of the biggest concerns agencies have with outsourcing is losing control of the client relationship. Thankfully, white label PPC services are designed specifically to address the needs of an agency. The provider is working in the background and everything that involves communication, reporting, and branding is still in your agency’s name.
This means that you can provide a continuous client experience and uphold your agency’s reputation, while using external resources. Your clients will most likely never know the work is outsourced unless you tell them.
6. Access to Advanced Tools and Reporting
For professional PPC management, you will be required to invest in advanced tools to assist in keyword research, bid management, tracking performance, and A/B testing. Most of these tools can be complicated by nature and costly.
Market research suggests that most white label PPC management providers will have access to more advanced tools and software. All the while, you can use sophisticated technology for your campaigns while enjoying the advantage of not having to pay for it. Most providers can also provide branded and detailed reports that are easy to provide to clients, reporting not just on performance, but ROI as well.
7. Stay Competitive in a Saturated Market
As the digital marketing space evolves and becomes increasingly crowded, the challenge of standing out to prospects becomes more complex. Offering a full suite of services, starting with PPC, is no longer optional – it is now mandatory.
By adding white label PPC services to your current offerings, you will be able to source all digital marketing services from a single agency. Clients are looking for agencies who can manage everything for them from SEO to paid advertising. You would only be hurting your business by not having PPC as part of your services and risk losing clients to agencies that do.
8. Increase Profit Margins
The profitability is one of the biggest benefits to white label pay per click. You can resell the service with a markup and create a new channel of revenue for your agency. Since the service is provided by an outside vendor, your costs will be predictable and your margins can be very favorable.
Based my understanding, agencies typically markup white label PPC services in the 30%–100% range, depending on the size of the PPC campaign and level of value delivered, which makes it a very appealing offering from a business perspective.
Choosing the Right White Label PPC Partner
Not all white label partners are equal. Make sure you choose a partner that matches your agency's values, communication style, and quality level. Here are a few things to think about:
Experience and track record: Look for a partner with a track record of delivering results across industries.
Transparency and communication: You need updates on a timely basis, insights into campaign progress, and responsiveness to your inquiries.
Customization: Make sure they can do things their way but still create strategies that align with your client's goals.
Reporting Tools: You will need branded, clear, pro-looking reporting to maintain the trust of your clients.
Conduct research, ask for case studies or references, and think about starting small when building the partnership.
Final Thoughts
Based on the research I have conducted and the case studies and testimonials I have evaluated in the industry, white label PPC is not just a popular trend, it is maximizing growth and profit potential for your agency. White label PPC enables you to provide high-quality, perpetual, and scalable pay-per-click services to your client base without the burden and expense of operating those in-house. Whether you want to add pay-per-click to your offering, provide a better service to your clients and/or increase your profit margins, taking advantage of white label PPC affiliate solutions provide your agency with the competitive advantage it needs. In an always-on and constantly-changing digital world, speed and adaptability are important, and white label PPC will enable you to maximize your agility, efficiency, and maintain your focus on your client.
If you have not acted on white label PPC solutions as an option for your agency, now is always a good time. The market is changing fast, and those that succeed in this ever-evolving environment over the long-term will be those that adapt with smart solutions. With the right agency to provide white label PPC solutions, your agency can rise above any competition and be successful.
