Owning an ecommerce brand can be full of peaks and troughs but there will come a point where momentum starts to slow down, and no matter what you try to do internally with time and budget you’re not seeing the growth results you once were before. This is usually the point where founders start to look outside the business and seek further help to take the business to the next level. This article talks through the signs that your brand is ready for external marketing support.
You’re Wearing Too Many Hats
Very often most founders will try to do as much as they can themselves to save money, especially when it comes to marketing, from paid ads to email campaigns. However, this approach will only get a business so far, to get growth to the next level you will need to invest in more expertise or at least have someone with full focus on it. When you are dipping your toes into different areas without any full focus in a particular area you can miss a lot of opportunities as you don’t have the time or expertise to test and analyse. Once it gets to this stage, working longer hours will no longer cut it and you need to start delegating effectively and bring the right expertise into the business to support growth.
Growth Has Plateaued
One of the clearest signs that your brand needs external marketing support to get to the next level of growth is when you have found your growth stalling even if you have tried investing more money. An example of this is when you’re having to invest more into your paid ads but still getting the same results. When this happens you need a more strategic approach that prioritises optimisation and a clear growth strategy. Without this you risk wasting resources without creating sustainable momentum.
You’re Getting Traffic, But Not Enough Conversions
It’s quite common for businesses to find themself in a situation where traffic is still continuing to grow but sales are either plateauing or even falling. There can be many different reasons why this might be but without expertise insight it is difficult to find out why and solve the issue. An example of this is the website user experience, customers may not be able to navigate the website easily or messaging could be confusing. It is important all elements of the customer journey are aligned to convert the traffic. This is often where an experienced ecommerce digital marketing agency can ensure that the implemented marketing strategy translates into conversions.
You Don’t Have Clear Direction
It can be easy in the early days of owning an ecommerce brand to take each day as it comes or each task as it comes as opposed to having an overall strategy and a clear direction. It is common for founders to lose themselves in the endless metrics across platforms without having the knowledge to understand the metrics and know what to act on or if they do how to. Without having clear priorities it is very easy to become reactive rather than having an overall focus. At this point, success comes from setting clear goals and creating and executing a strategy with clear aims to achieve the goals. This is where external marketing support can be really useful.
Conclusion
Getting to the point where you need external marketing support is a sign of growth as opposed to a setback. It is important to notice when that point is and to act on it to ensure your business continues to grow. With the right ecommerce digital marketing agency you can grow past plateaus and build a sustainable and scalable business.
